Which growth is worth pursuing?
Weigh an opportunity against its margin, delivery demands and cost-to-serve before committing resources.
Executive growth transformation · Energy & industrial tech
Grow your energy technology business with experienced leadership at your side.
Axium Strategy, led by Miquel Yafari, helps you assess growth options, strengthen commercial performance and turn agreed priorities into action with your team — with revenue, margin and P&L in view.
€9M
ARR built in 18 months as operators
+300%
Sales growth in renewables
10
New geographies with one playbook
−60%
Reduction in lead response time
Renewables · BESS · SCADA · Energy SaaS · Data centersBarcelona · EMEA · LATAM
01 — Why Axium
An experienced counterpart for the decisions ahead.
You know your business. Axium brings an outside perspective and executive experience to help you test the options and decide what to do next.
We work through the commercial reality together: the customers, the numbers, the people and the trade-offs behind a growth plan.
Can we trust the forecast?
Challenge pipeline assumptions against real opportunities, customer conversations and buying decisions.
What should the team prioritize?
Bring leadership and commercial teams together to agree what matters, who owns it and what can wait.
Is this the right partner?
Assess commercial fit, prepare the negotiation and make expectations clear on both sides.
The value is in making well-founded decisions and following through with your team.
02 — Profit & P&L optimization
Growth only matters when it improves the quality of profit.
Axium connects growth decisions to the economics of the business — so revenue, margin and execution reinforce each other.
A stronger P&L is designed across the entire revenue system, not repaired at the end of the month.
Pricing & value capture
Strengthen positioning, pricing architecture and discount discipline.
Revenue mix & margin
Prioritize products, segments and channels by their contribution to profitable growth.
Cost-to-serve
Simplify handoffs, operating cadence and resource allocation across the customer journey.
Forecast & accountability
Connect commercial decisions to shared KPIs, forecast quality and P&L ownership.
03 — Our practice
Four disciplines. One growth system.
Growth Strategy
Market analysis, competitive position, value proposition and an execution roadmap tied to growth KPIs.
ExploreRevenue Architecture
Marketing, sales and customer success unified into one measurable engine.
ExploreStrategic & Executive Advisory
Board-level counsel on positioning, pricing, organization, fundraising readiness and transformation.
ExploreInternationalization
Market selection, go-to-market, partner networks and local execution.
Explore04 — How we work
The Axium Growth-to-Profit System
A connected system that turns market insight into stronger positioning, revenue execution and P&L impact.
Step 01 Deep market intelligence and an honest read of where revenue is leaking.
Step 02 Root causes across positioning, funnel, pricing, organization and data.
Step 03 Growth architecture: strategy, GTM, playbooks and operating model.
Step 04 Hands-on execution with your team — pipeline, partners and cadence.
Step 05 Replicate what works across products, segments and geographies.
The outcomeProfitable, repeatable growth
Technology supports the work. Judgment stays personal.
AI can speed up research, analysis and preparation. The person leading your engagement reviews the evidence, challenges assumptions and is accountable for the recommendations. Your team remains part of the decisions and their execution.
We agree the tools, data access and confidentiality requirements for each engagement. The aim is more time for decisions and execution, not more documents.
05 — Where we play
Deep focus. No rotating generalists.
Energy, technology and industrial infrastructure.
01
Renewable Energy
02
Battery Storage (BESS)
03
SCADA & Industrial Software
04
SaaS & Digital Platforms
05
Data Centers
06
Energy Infrastructure
07
IoT & Smart Infrastructure
08
Technology Scale-ups
06 — Engagement models
A clear role, a defined scope and decisions to work towards.
Before each engagement, we agree the scope, who leads the work, responsibilities, access to people and data, deliverables and review points.
6 weeks
One-off project
Growth Assessment
A six-week, fixed-scope assessment with Axium: conversations with leadership and teams, review of commercial data and live opportunities, and a challenge of the key assumptions. Close with agreed priorities and a clear view of what needs attention first.
8 weeks
One-off project
Growth Blueprint
An eight-week, fixed-scope working process with Axium to turn priorities into a growth plan. Work through market choices, pricing, resources and responsibilities with your team, then agree the roadmap and measures that will guide execution.
15–18 months
Monthly fee
Transformation Program
Work with Axium over 15–18 months to put priorities into practice. Agree milestones, review commercial and P&L indicators, resolve execution issues with your team and adjust the programme as evidence develops. Monthly fee.
Ongoing
Monthly retainer
Fractional Executive
CRO / CSO-level leadership and board advisory, embedded part-time inside your executive team. Agree the mandate, decision-making responsibilities and working rhythm at the outset.
Transformation Program · progress you can review
Agree priorities
Set the starting position, measures of progress and responsibilities.
Test in practice
Review early actions with the team and adjust using commercial evidence.
Embed and scale
Build the working rhythm and expand what proves useful. Review progress at agreed checkpoints.
07 — Success stories
Experience measured through outcomes.
Results delivered as operators across revenue, renewables and international growth.
01
QBi Solutions · B2B SaaS
Building a revenue engine across 10 countries
Built and led a 45-person revenue organization across ten international markets.
€9M ARR in 18 months · +25% conversion · −60% lead response time
02
TGS Prediktor · Renewable Energy
Scaling renewable sales across regions
Expanded commercial reach across Mediterranean and LATAM markets through a multi-country network.
+300% renewable sales growth · network across 12+ countries
03
Energyear · International Growth
Turning market entry into a repeatable playbook
Standardized market-entry execution to support expansion into Eastern Europe and the United States.
+20% global portfolio growth · Eastern Europe + United States
04
AUTOMA · Industrial Software
Reframing industrial expertise as a data-led SaaS story
Repositioned the company around a data-centric SaaS narrative ahead of its acquisition by DNV.
Stronger strategic positioning · acquired by DNV
Miquel Yafari
Managing Director, Axium Strategy08 — About the founder
Executive experience. The leadership behind Axium.
Telecom engineer turned revenue leader: Chief Revenue Officer, VP of Global Strategy and Strategic Advisor across renewable energy, SaaS and smart infrastructure.
As Managing Director, I bring executive judgment to Axium's direction and approach to client work. IESE executive education and the discipline of seven Ironman finishes also shape my perspective.
Read Miquel's track recordThe next move
Which decision would help your business move forward?
Tell Miquel about the challenge, what you have already tried and the decisions still open. The first conversation is a chance to assess how Axium could help and whether working together makes sense.
Talk to Miquel